May 2012
1 post
7 tags
May 7th
April 2012
1 post
4 tags
Apr 19th
1 note
August 2011
1 post
7 tags
Mad Hippie Makeover
Here’s a story of a brand that transformed from grassroots hippie to eco chic. The challenge was to position the Mad Hippie brand as a premium skin care line driven by scientific research while maintaining a natural style and hippie attitude. Old Logo                           To accomplish this, Jute Marketing revised the “mad scientist meets hippie” concept to positioning that incorporates a...
Aug 25th
June 2011
1 post
BostonEco Organic Wine Tasting + Networking
Get your taste buds ready! BostonEco is hosting an evening of organic wine tasting and networking on Tuesday, June 14th from 6:00 p.m. to 9:00 p.m. in Boston’s Innovation District. It’s a meeting and mingling of eco-minded professionals who are passionate about healthy, sustainable living while enjoying tastes of organic wines. Find out what’s happening in the Boston and global green...
Jun 10th
March 2011
1 post
12 tags
A Snapshot of the Biggest Healthy Show on the...
Last week I traveled 3,000 miles to Anaheim, CA for three days at the Natural Products Expo West trade show which hosted over 3,000 exhibitors. Promoted as the “biggest and best, natural, organic and healthy products trade shows on the planet”, Expo West brings together founders, retailers, activists, and individuals with a shared interest in healthier products and environmental choices. Time...
Mar 16th
2 notes
December 2010
1 post
12 tags
The Sites, Sound Bites, and Secrets Learned in...
In my search for what’s fresh in the world of healthy, natural living, this past year I hosted events, met industry leaders, participated in seminars, and traveled in Europe for 17 days. As a recap of these adventures, I invite you to read about  highlights from the sites I visited, sound bites heard, and lessons learned.   Sound Bites   The Sustainable Cosmetics Summit,  an international...
Dec 26th
6 notes
January 2010
1 post
3 tags
Is Glass Making a Comeback?
I love glass packaging. Yes, it’s heavier to ship than plastic containers and the cost of goods is more expensive, but for some brands and consumers, it’s the preferred packaging vessel. There is a certain level of trust associated with products that are packed in glass. Number one reason: there are no BPA issues.  Number two: there is an old-fashioned nostalgia with memories of pure ingredients...
Jan 19th
November 2009
1 post
6 tags
Hot Trends from Natural Products Expo East 2009
The natural products Expo East trade show was held in Boston from September 24-26, 2009 with over 1,500 exhibitors displaying food, personal care, and household brands promoting healthy, natural living. After tasting lots of samples and talking with exhibitors at the show, a number of trends emerged. Here’s a quick overview of what I observed during the show. Here Come the Good Gut Bugs –...
Nov 22nd
June 2009
1 post
9 tags
Jun 14th
1 note